Is aden + anais owned by private equity?
PE-backed
Yes. Bought by private-equity firm Transom Capital Group in 2023.
Details
- Owner
- Aden & Anais, Inc.
- Backers
- Transom Capital Group
- Since
- 2023
- PE stake
- majority
- Website
- adenandanais.com
- Confidence
- Medium
Sources
- “Transom Capital Completes Acquisition of HALO and aden + anais Brands, Expanding into the PremiumBaby and Parenting Industry” transomcap.com, 2023-06-13
- “Deal Focus: Why PE firm Transom bet big on babywear SME Aden & Anais Inc” just-style.com, 2023-06-22
- “Portfolio | Swander Pace Capital” spcap.com, 2026-11
Other brands owned by Aden & Anais, Inc.: HALO.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on adenandanais.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands