Is Briogeo owned by private equity?
PE-backed
Yes. Owned since 2022 by The Wella Company, which private-equity firm KKR controls.
Details
- Owner
- The Wella Company
- Backers
- KKR
- Since
- 2022
- PE stake
- majority
- Website
- briogeohair.com
- Confidence
- Medium
Sources
- “Wella Company acquires hair care brand Briogeo” businessoffashion.com, 2022-05
- “Wella Co. draft registration statement (Form DRS), 'Briogeo Integration'” sec.gov, 2026
- “Coty Sells Remaining Stake in Wella to KKR” stblaw.com, 2025-12-22
Other brands owned by The Wella Company: Clairol, OPI, ghd.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on briogeohair.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands