Is Bugaboo owned by private equity?
PE-backed
Yes. Majority-owned since 2024 by Mubadala Capital, the investment arm of Abu Dhabi's Mubadala, with private-equity firm Bain Capital keeping a minority stake.
Details
- Owner
- Bugaboo Group
- Backers
- Mubadala Capital; Bain Capital
- Since
- 2024
- PE stake
- majority
- Website
- bugaboo.com
- Confidence
- Medium
Sources
- “Mubadala Capital to Acquire Bugaboo Group, Iconic Parenting Solutions Brand” baincapital.com, 2024-07-22
- “Mubadala Capital to Acquire Bugaboo Group, Iconic Parenting Solutions Brand” mubadalacapital.ae, 2024-07-22
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on bugaboo.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands