Is BUXOM owned by private equity?
PE-backed
Yes. Owned by Orveon, a company private-equity firm Advent International created when it bought BUXOM and two sister brands from Shiseido in 2021.
Details
- Owner
- Orveon Global
- Backers
- Advent International
- Since
- 2021
- PE stake
- majority
- Website
- buxomcosmetics.com
- Confidence
- Medium
Sources
- “Advent International Announces Launch of Orveon, Closing of Agreement with Shiseido Americas” kyodonewsprwire.jp, 2021-12-07
- “Laura Mercier owner Orveon appoints new CEO” cosmeticsbusiness.com, 2024-01-10
- “Investments | Advent International” adventinternational.com, 2026-11
Other brands owned by Orveon Global: Laura Mercier, bareMinerals.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on buxomcosmetics.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands