Is Natrol owned by private equity?
PE-backed
Yes. Owned by Vytalogy Wellness, a portfolio company of private-equity firm New Mountain Capital, which bought Natrol in 2020.
Details
- Owner
- Vytalogy Wellness
- Backers
- New Mountain Capital
- Since
- 2020
- PE stake
- majority
- Website
- natrol.com
- Confidence
- High
Sources
- “Vytalogy Wellness - New Mountain Capital” newmountaincapital.com, 2026-11
- “New Mountain Capital to Acquire Natrol” stblaw.com, 2020-10-27
- “Natrol and Jarrow Formulas Come Together Under New Company As Vytalogy Wellness” natrol.com, 2022-01-11
Other brands owned by Vytalogy Wellness: Jarrow Formulas.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on natrol.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands