Is Natural Balance owned by private equity?
PE-backed
Yes. Bought from J.M. Smucker by private-equity firm Nexus Capital Management in 2020 and merged with Canidae in 2023 under Ethos Pet Brands, backed by Nexus and L Catterton.
Details
- Owner
- Ethos Pet Brands
- Backers
- Nexus Capital Management; L Catterton
- Since
- 2020
- PE stake
- majority
- Website
- naturalbalanceinc.com
- Confidence
- Medium
Sources
- “Two Top Pet Food Manufacturers Merge to form Ethos Pet Brands” powderbulksolids.com, 2023-08-16
- “Nexus to Acquire Premium Pet Food Brand Natural Balance” petage.com, 2020-12-07
- “Natural Balance, Canidae Join Forces Under Ethos Pet Brands” petage.com, 2023-08-17
Other brands owned by Ethos Pet Brands: Canidae.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on naturalbalanceinc.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands