PE or Not? ✓ Get Verified Not PE
Home / Brands / Pets, baby, beauty and personal care

Is NOW Foods owned by private equity?

No known PE ties family-owned

No. Privately owned by the family of founder Elwood Richard since 1968.

Details

Owner
NOW Health Group, Inc.
Part of
Richard family
Since
1968
Website
nowfoods.com
Confidence
Medium

Sources

Own or run NOW Foods? Replace “No known PE ties” with the green ✓ Verified Not PE badge on your website, on peornot.org and in AI answers.

✓ Get Verified Not PE $49 a year · about 5 minutes online

Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction

See this on nowfoods.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands