Is Supergoop! owned by private equity?
PE-backed
Yes. Blackstone, a private-equity firm, bought a majority stake in 2021; the founder and managers kept significant stakes.
Details
- Owner
- Supergoop
- Backers
- Blackstone
- Since
- 2021
- PE stake
- majority
- Website
- supergoop.com
- Confidence
- Medium
Sources
- “Blackstone Announces Majority Investment in Supergoop!” stblaw.com, 2022-01-04
- “Supergoop sells majority stake to Blackstone” retaildive.com, 2021-12-21
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on supergoop.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands