Is The Ordinary owned by private equity?
Not PE, corporate-owned
No. Made by DECIEM, owned by The Estée Lauder Companies, a NYSE-listed beauty company.
Details
- Owner
- DECIEM
- Part of
- The Estée Lauder Companies Inc.
- Website
- theordinary.com
- Confidence
- Medium
Sources
- “Our Brands - The Estée Lauder Companies Inc.” elcompanies.com
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on theordinary.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands