Is The Vitamin Shoppe owned by private equity?
PE-backed
Yes. Bought in 2025 by private-equity firms Kingswood Capital Management and Performance Investment Partners.
Details
- Owner
- The Vitamin Shoppe
- Backers
- Kingswood Capital Management; Performance Investment Partners
- Since
- 2025
- PE stake
- majority
- Website
- vitaminshoppe.com
- Confidence
- High
Sources
- “Kingswood Capital Management and Performance Investment Partners Complete Acquisition of The Vitamin Shoppe” kingswood-capital.com, 2025-05-20
- “The Vitamin Shoppe to be sold to private equity for nearly $195M” retaildive.com, 2025-04-18
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on vitaminshoppe.com itself: click the PE or Not? extension icon on any page of the site. More pet, baby, beauty and personal care brands