Is Bonobos owned by private equity?
PE-backed
Yes. Owned by WHP Global, a brand-licensing company backed by private-equity firms Oaktree and Ares; its US stores and website are run by WHP's Phoenix venture.
Details
- Owner
- WHP Global
- Backers
- Oaktree Capital Management; Ares Management
- Website
- bonobos.com
- Confidence
- Medium
Sources
- “WHP Global (brand portfolio page)” whp-global.com
- “PHOENIX - New Joint Venture Led by WHP Global - Receives Court Approval to Acquire Operations of Express Retail Company” seekingalpha.com, 2024-06
- “Oaktree explores continuation vehicle for WHP Global” ionanalytics.com, 2026-08-28
Other brands owned by WHP Global: Anne Klein, G-Star RAW, Joseph Abboud, Vera Wang.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on bonobos.com itself: click the PE or Not? extension icon on any page of the site. More clothing, shoe and accessory brands