Is Bowflex owned by private equity?
Not PE, corporate-owned
No. Bought in 2024 by Taiwan-based fitness equipment maker Johnson Health Tech, maker of Matrix, after BowFlex's bankruptcy.
Details
- Owner
- Johnson Health Tech Co., Ltd.
- Since
- 2024
- Website
- bowflex.com
- Confidence
- Medium
Sources
- “BowFlex Sold to Matrix Parent in $37.5M Deal” athletechnews.com, 2024-04-16
- “Johnson Health Tech Retail Inc. Expands Global Market Presence With Renowned Fitness Brands” businesswire.com, 2024-05-30
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on bowflex.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands