Is Muddy owned by private equity?
PE-backed
Yes. Made by GSM Outdoors, which the private-equity firm Platinum Equity bought in 2024.
Details
- Owner
- GSM Outdoors
- Backers
- Platinum Equity
- Since
- 2024
- PE stake
- majority
- Website
- gomuddy.com
- Confidence
- High
Sources
- “Platinum Equity Completes Acquisition of GSM Outdoors” prnewswire.com, 2024-10-01
- “Gridiron Builds GSM Outdoors, Exits with Sale to Platinum” peprofessional.com, 2024-07-24
- “GSM Outdoors | Specializing in Innovative Outdoor Products (Our Brands)” gsmoutdoors.com
Other brands owned by GSM Outdoors: Stealth Cam, Walker's.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on gomuddy.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands