Is Primos owned by private equity?
PE-backed
Yes. Part of Revelyst, which Strategic Value Partners, a private-equity and special-situations investment firm, bought in January 2025.
Details
- Owner
- Revelyst
- Backers
- Strategic Value Partners
- Since
- 2025
- PE stake
- majority
- Website
- primos.com
- Confidence
- High
Sources
- “Revelyst Announces Completion of Transaction with Strategic Value Partners” sec.gov, 2025-01-03
- “Primos Hunting Debuts '50 Years of Truth,' a Film Celebrating the Brand's Storied Legacy” businesswire.com, 2026-03-17
- “Revelyst brands: Primos” revelyst.com
Other brands owned by Revelyst: Bell, Bushnell, CamelBak, Camp Chef, Foresight Sports, Fox Racing, Giro, Simms Fishing.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on primos.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands