Is REI owned by private equity?
No known PE ties a co-op
No. A consumer cooperative owned by its members, more than 26 million of them as of 2025.
Details
- Owner
- Recreational Equipment, Inc. (REI Co-op)
- Since
- 1938
- Website
- rei.com
- Confidence
- Medium
Sources
- “REI Co-Op Shrinks 2025 Loss as Sales Expand Modestly” sgbonline.com, 2026-05-04
Own or run REI? Replace “No known PE ties” with the green ✓ Verified Not PE badge on your website, on peornot.org and in AI answers.
✓ Get Verified Not PE $49 a year · about 5 minutes online
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on rei.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands