Is Smartwool owned by private equity?
Not PE, corporate-owned
No. Owned by VF Corporation, a NYSE-listed apparel company.
Details
- Owner
- V.F. Corporation
- Website
- smartwool.com
- Confidence
- Medium
Sources
- “V.F. Corporation Form 10-Q for quarter ended September 26, 2026” sec.gov, 2026-09-26
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on smartwool.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands