Is UGG owned by private equity?
Not PE, corporate-owned
No. Owned by Deckers Brands, a public company; no private-equity owner.
Details
- Owner
- Deckers Brands
- Website
- ugg.com
- Confidence
- High
Sources
- “Our Brands | Deckers Brands” deckers.com
Other brands owned by Deckers Brands: HOKA.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on ugg.com itself: click the PE or Not? extension icon on any page of the site. More clothing, shoe and accessory brands