Is Plano owned by private equity?
PE-backed
Yes. Made by Pure Fishing, which the private-equity firm Sycamore Partners owns; Plano joined Pure Fishing in 2021.
Details
- Owner
- Pure Fishing
- Backers
- Sycamore Partners
- Since
- 2021
- PE stake
- majority
- Confidence
- Medium
Sources
- “Pure Fishing's Parent Company Makes Yet Another Power Move” ontheline.beehiiv.com, 2021-03-18
- “Silver Point Leads Refinancing Transaction of Pure Fishing's Outstanding Debt” silverpointcapital.com, 2024-10-23
- “Top Fishing Gear Brands & Fishing Tackle | Pure Fishing®” purefishing.com
Other brands owned by Pure Fishing: Abu Garcia, Berkley, Penn, Ugly Stik.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on the brand’s website itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands