Is Ugly Stik owned by private equity?
PE-backed
Yes. Made by Pure Fishing, which the private-equity firm Sycamore Partners bought in 2019.
Details
- Owner
- Pure Fishing
- Backers
- Sycamore Partners
- Since
- 2019
- PE stake
- majority
- Website
- uglystik.com
- Confidence
- High
Sources
- “Silver Point Leads Refinancing Transaction of Pure Fishing's Outstanding Debt” silverpointcapital.com, 2024-10-23
- “Top Fishing Gear Brands & Fishing Tackle | Pure Fishing®” purefishing.com
- “Newell Brands sells Pure Fishing to Sycamore Partners for $1.3 billion” jonesday.com, 2018-12
Other brands owned by Pure Fishing: Abu Garcia, Berkley, Penn, Plano.
Checked 2026-11-04. A label describes who owns the brand, not the quality of its products. How we label · Report a correction
See this on uglystik.com itself: click the PE or Not? extension icon on any page of the site. More outdoor and sporting goods brands